Our Mission

WE SEE BEAUTY IN THE WORLD, NOT JUST IN THE MIRROR. IN THE HEART, NOT JUST ON THE SURFACE. IN THE STREETS, NOT JUST ON THE RUNWAYS. AND WE KNOW YOU SEE IT TOO.

It started with one market – and became a MISSION

Building brands to serve market gaps with the best products and branding in the world

The J&K Group was started by experts from the US Independent Beauty Supply and Ethnic Beauty Markets, first creating two hair extension and wig brands –Sphinx Hair and Rose de Nuit.  After growing rapidly in this market, the team realized there was a gap in for high-quality, prestige cosmetics, and using our connections to the top manufacturers in the world launched SIIA Cosmetics, the first and only prestige cosmetic company to disrupt the cosmetics market through distribution.  It is now served to the general US cosmetics market through ecommerce.

The J&K Group is not just the sum of its parts – it is a company with access to a multi-billion-dollar US retail market that is severely underserved, a huge customer base that we uniquely understand, and connections to the best branding and business minds in the industry.  We will continue to build and grow brands that solve problems and leverage our distribution channels to do so, because we believe –

EVERYONE DESERVES BEAUTY.